Running for an 11th instalment after its debut in 2015, Brainy Bar 11 brought you the perennial debate about what attention means, how it's measured, and the polysemic nature of the word ATTENTION.
We gave a voice to visual experts, neuroscientists, and practitioners, all with the aim of unpicking what attention truly is, how it can be measured to drive sales, and how it can fuel creative effectiveness. Our aim was to answer why attention is the key (or not) to succeed in this highly fragmented and evolving media landscape, and indeed in a world of distractions.
With expertise from renowned members of the neuroscience community and representatives from organisations such as WARC, IAB and Global, the event delved deep into this subject on a panel discussion and Q&A.
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Founder and host of Brainy Bar, Dr. Cristina de Balanzo is a strategic planner, scientist, researcher, brand consultant, speaker, lecturer who is passionate about brands and brains. Always curious about human beings, but still trying to understand English humour and cricket.
As a Director at Walnut Unlimited, Cristina brings her expertise in using the latest neuroscientific research techniques and academic knowledge to better understand human behaviour and get to the heart of how people make decisions.
With a background in cognitive neuroscience brain imaging (fMRI) and over 15 years of experience in market research industry, Andy works to bring the worlds of neuroscience and market research together to better understand brands, brains and everything in between. With no-nonsense science, without the techno jargon, Andy seeks to better understand human behaviour to deliver ground breaking insights and effective change for brands.
Described as a "neuroscientist gone rogue," Tim blends vision science and commercial expertise. With a Mathematics degree, he earned a Psychology PhD in visual neuroscience from Royal Holloway, University of London. Co-founding Acuity Intelligence Ltd in 2011, he later worked with leading brands like Unilever, P&G, Coca-Cola, and Google. As an independent consultant, Tim now enhances Google's Ads and Maps with eye-tracking and vision science for improved user experiences.
Originally from Dublin, Aoife has spent the last 12 years across multiple European cities developing her passion for neuroscience, communications and culture. Previously, she helped build up the creative agency HeyHuman’s neuroscience offering including HeyLab, their in-house research lab. She holds an MSc in Cognitive Neuroscience and uses research techniques, including EEG and Implicit Testing, to measure people’s gut feelings, gaining deeper insight into what moves us and why.
We're back with another installment of Brainy Bar once again taking place at The Vue in Leicester Square!